Practical thinking, no hype
What's actually working in AI SEO, software and automation, written for business owners, not engineers.
How AI assistants decide which businesses to recommend
When someone asks ChatGPT or Claude who to hire, three names come back. How they get chosen is not mysticism: entities beat keywords, cited sources beat brochures, and corroboration beats self-description. Here is how it works and what to do about it.
Build, buy, or wait: how to decide which AI opportunities actually pay
Most AI decisions fail at the choosing stage, not the building stage. A plain framework for ranking AI opportunities by evidence: four questions, three verdicts, and the discipline to act on the boring answer.